In California, Krispy Kreme outlets were standalone shops which produced their donuts on a conveyer belt process that was completely visible to the consumers. You could literally follow the automated production line from the dough being cut, baked, cooked, and then glazed at the end. They also let you have a sample donut fresh off the belt, so you could eat the same donut you followed throughout the process.
When Krispy Kreme opened in Singapore there were huge lines, and I won't deny having waited an hour for a box of donuts. These are still my favorite donuts - I love how fresh and fluffy they are - though perhaps the inability to eat them straight off the belt or the Singapore weather makes me a tad less crazy about them nowadays.